Nowadays, mobile platform vendors have to concern themselves increasingly about how to protect their users' privacy. As Google is less restrictive than their competitors regarding their terms of use for app developers, it is hardly surprising that malware spreads even in Google Play. To make matters worse, in Android every user is responsible for his or her private data and s/he is frequently overwhelmed with this burden because of the fragile Android permission mechanism. Thus, the calls for a customizable, fine-grained, context-based, crash-proof, and intuitive privacy management system are growing louder. To cope with these requests, we introduce the Privacy Management Platform (PMP) and we discuss three alternative implementation strategies for such a system.