Designing the surface properties of virtual assets for digital content production is a costly and time-consuming process. As the requirements regarding scene complexity increase to improve visual quality, automatic processes need to be developed to deliver projects on time and on budget. Our contribution solves the problem of finding a procedural displacement map that approximates the surface structure depicted in a reference image captured under unknown lighting conditions. We also estimate the shading parameters needed to provide a fully procedural material based on this unstructured input. The system we propose can automate labor-intensive tasks in look development and has the potential to significantly cut production costs.