The automotive industry currently is witnessing rapid evolution driven by technological advancements, necessitating dynamic and adaptable communication standards within vehicles. This thesis explores the current change in automotive development leading to modern and flexible standards, with a focus on the Scalable service-Oriented MiddlewarE over IP (SOME/IP) protocol. In collaboration with Vector Informatik, a prominent provider of automotive embedded systems, this study investigates methods to enhance the flexibility of the SOME/IP protocol through dynamic service configuration. The research question addressed is: How can we dynamically configure the SOME/IP services of an AUTOSAR Adaptive application, without the need of recompiling the project and flashing the ECU? Combining qualitative analysis and quantitative evaluation, this research identifies novel methods for dynamic service configuration in SOME/IP middleware. Three possible concepts to introduce dynamics into the SOME/IP communication of an AUTOSAR Adaptive application are presented. Based on qualitative research the concept for a prototype library that enables AUTOSAR Adaptive applications to dynamically configure SOME/IP services is selected and developed. Employing a mixed-method research design, the study utilizes qualitative research to identify and evaluate methods for dynamic configuration of SOME/IP servives and quantitative research to assess the performance impact of the needed dynamic serialization and deserialization. This thesis contributes to the advancement of automotive communication standards by proposing more dynamic and adaptable methods within AUTOSAR Adaptive and the SOME/IP protocol. By enabling dynamic service configuration, this research aims to enhance the flexibility, scalability, and efficiency of vehicular networks, ultimately fostering more interconnected automotive systems.